Google is the biggest search giant to ever exist on the web. And with an endless plethora of sites scattered around, it’s amazing how they can show you the most accurate sites you’re looking for. There are three main elements that Google uses for website ranking: Expertise, Authoritativeness, Trustworthiness.
And if you want to dive deeper on what these three elements mean, then you have come to the right place. Continue scrolling down below dear reader.
It’s funny how its acronym sounds something that you’d likely do on your dinner table. Well anyways, E-A-T was introduced back in 2016. It is used by ranking evaluators to provide better search content as possible. Below, we are going to break down E-A-T and how they played a vital role in Google searches.
This is the part where Google will search your sites relevance and information. It wants to know if you’re worthy to be put on their front page and how you are an expert on the subject matter of your content. However, there are some factors where Google will only consider ranking your content if it’s made by an accredited expert such as:
- Medical Information
- Financial advice
- High-quality hobbies
- Advice/information on a topic both negative and positive
Nonetheless, other types of content can be written by non-subject matter experts.
In this one, Google is looking for content that is written with confidence. To achieve this, create a site that’s filled with appropriate content and plenty of citations. However, in some cases, there are times where your site is generated by users. This is where Google will try to look for personal experience that’s connected with the content itself. For example, if you write about delicious Philippine cuisine and you’re living in the Philippines itself, then there’s a high chance that content will rank higher than others who aren’t living in the country.
Lastly, this is where the connection between the person and your site is tested. Google wants to prove that visitors can trust you depending on the content you offered. If Google ranked your site to be a bad content site, then you will have to blame them for that, and most of all, your own content as well. To prove your innocence (now that sounds like you’re in jail), you can create an HTTPS version of your site. Additionally, you can get an SSL (Secure Sockets Layer) for your site too and you’re good to go. Having HTTPS and SSL makes your site trustworthy and will likely rank higher on Google’s search results.
And that’s all of it. You now know the importance of E-A-T for your site. If you fail to implement these three, then Google will probably ignore and put your site at the depths of their search results that’s deeper than the Mariana’s Trench.